Penkup Media

Disaster Communication Networks Get Realistic Upgrade Through International Research

…New framework models how rescue teams actually move during emergencies Emergency responders navigating collapsed buildings and flooded streets need reliable communication to coordinate rescues and save lives. But the wireless networks designed for these scenarios may...

The Marketing Textbook Was Written for Corporations. Small Businesses Need Their Own Rules

Research reveals why traditional frameworks fail entrepreneurs working with limited resources Business Analysis | 15 January 2026 Every business student learns the 4Ps of marketing: product, price, place, promotion. The framework has dominated marketing education for...

The Corporate Takeover of British Universities: Has It Gone Too Far

New study questions whether business management practices belong in academic institutions Education Policy | 15 January 2026 British universities have spent the past two decades transforming themselves into business-like organisations. Performance targets, competency...

Dividend Payments Key to Bank Performance and Investor Confidence, New Study Reveals

35-year analysis of major banks shows dividend policy remains crucial strategic tool Dividend payments are more than just a way to distribute profits. They serve as powerful signals of corporate health and management confidence, according to new research examining...