Penkup Media

Why Healthcare Workers Won’t See a Doctor: The Hidden Crisis in Hospital Corridors

Study reveals alarming patterns of self-treatment among medical professionals despite excellent knowledge. In hospital corridors across Nigeria, an unusual form of medical consultation takes place daily. A nurse with persistent headaches asks a colleague for a quick...

Scientists Race Against Time as Superbug Gene Emerges in West African Hospitals

Low detection rate in Nigerian study offers hope, but experts warn resistance spreads faster than expected. The discovery seems modest at first glance. Out of 30 bacterial samples tested at hospitals in Onitsha, Nigeria, only one carried a gene that makes bacteria...

Disaster Communication Networks Get Realistic Upgrade Through International Research

…New framework models how rescue teams actually move during emergencies Emergency responders navigating collapsed buildings and flooded streets need reliable communication to coordinate rescues and save lives. But the wireless networks designed for these scenarios may...

The Marketing Textbook Was Written for Corporations. Small Businesses Need Their Own Rules

Research reveals why traditional frameworks fail entrepreneurs working with limited resources Business Analysis | 15 January 2026 Every business student learns the 4Ps of marketing: product, price, place, promotion. The framework has dominated marketing education for...