Conclusions from Smashword’s Survey: How to Sell your Books

Nicholas C. Rossis

SmashwordsAll my author friends spend sleepless nights agonizing over one question: how can I best promote my books? Well, Smashwords recently attempted to answer that question through a survey examining what works and what doesn’t in terms of ebook sales.  You can read the whole survey on the Smashwords blog, but, as always, I’ve made a helpful list of the most important (to me) points. So, here are the takeaways from the survey:

  • A few titles sell really well, and many don’t sell that well. However, a lot of Smashwords authors earn a good income from their books. This agrees with Hugh Howev’s Author Earning surveys.
  • It’s important to climb in sales ranks, as this leads to geometrically increased sales. This is what some people sometimes call reaching a critical mass of readers.
  • Readers prefer longer books. A few days ago, a reader gave me 4 stars for The Power of…

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About Dr. Ken

Medical Doctor, Publisher, Editor, Novelist, Playwright, Visionary Poet, Activist, Blogger
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2 Responses to Conclusions from Smashword’s Survey: How to Sell your Books

  1. Caution is the watchword here. Let me take a quote from the original survey: “Most of the survey results are based on averages.  Your book is not average.  It’s unique.  Therefore, your results will vary.  The findings aggregate the results of many dissimilar books, which means the findings are prone to misinterpretation and error. ” In the final analysis, getting your great books (with great covers) across several stores (not only Amazon) is the way to go.

  2. Many thanks for the reblog! You’re absolutely right; everything in my post should be taken as a guideline; not a rule.

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